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Blog
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Mastering Sponsorship Negotiations: 8 Lessons from "Never Split the Difference"
Negotiation is a critical skill in the world of sponsorship. Whether you're haggling over a a new partnership, hashing out asset or contract terms, or persuading a brand to buy your proposal, the ability to negotiate effectively can make or break your success in the industry.
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The Trak Superhero
Previously (see Sponsorship Management Playbook ), the concept of the Trak Superhero was introduced to the community. Trak’s new Superhero Explainer Video provides its video debut
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2023 SEAT - Hot Takes from Trak
The SEAT community got to experience Salt Lake City and some of the things that make the place special. Check out the Trak Happy Hour welcome from Gracies!
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Trak Software Explainer Video
Trak Software Explained in 93 seconds
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World Class Activation can be Attrition Insurance to help you avoid disaster
Sponsorship partner attrition refers to the situation where companies experience a loss or decline in their sponsorship partnerships over time. This can be detrimental to a company's marketing and brand-building efforts, as sponsorship partnerships often provide valuable exposure and opportunities to reach target audiences. To avoid sponsorship partner attrition, companies can consider the following strategies:
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12 Skills You Need to be Great at Sponsorship
12 proven skills to help you be a better sports marketer
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Sponsorship Activation is too important to Trust to a Free Tool
It is remarkable to hear prospective clients, agencies, brands and rights holders express frustration or even disappointment with the results of their sponsorship portfolio, but are so easily convinced that “next year” will finally be the year that their destiny will change.
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5 Ways to Make Your Sponsorship Work in a Down Economy
how your company can make sponsorship work in a down economy no matter its impacting your company or the customers you are trying to influence through sponsorship.
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How to Maximize Your Sponsorship Beyond Broadcast TV Exposure
For the first three decades of sponsorship, broadcast television and the assets that came with it were the most coveted.....
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4 Ways to Integrate Community into Your Sponsorship & Why It Matters Now More Than Ever
Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.
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6 Must-Have Tools for your Sponsorship Lab
6 Must-Have Tools for your Sponsorship Lab: To make sponsorships work for your company, you should think of yourself as a mad scientist, working with all types of chemicals and ingredients. Some of them will mix and create wonderful outcomes, beautiful art, and magnificent business results.
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Trak Software speaks at the 2023 NFL Activation Summit
We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.
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Make a Sponsorship Activation Plan or Plan to Fail
Every single day we spend time with our clients (either Agencies, Brands or Rights Holders in the Sports/Entertainment Industry) helping them maximize their sponsorship portfolio.
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Sponsored Caption Contest from the Chicago Bears and Dunkin Donuts
Caption Contest corporate sponsorship by Dunkin Donuts and the Chicago Bears - how and why it works and how you can recreate it.
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Baltimore's Ravens Rise Program Institutes New Virtual Huddle Sponsorship Activation
Baltimore's Ravens Rise Program institutes new Virtual Huddle Sponsorship Activation
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Northwestern University, The City of Evanston & Dynegy renovate a community basketball court
Northwestern Sports Properties by Learfield Sports deal with Dynegy to revive a worn out community court for their sponsorship deal, see description, announcement and pictures
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NBA Bubble Sponsor Watch - Miami Heat Top 10 broadcast
We collect and catalog the sponsor activations for the 2020 NBA bubble
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Trak CRO Charles Reynolds visits with Andrew on the Andrew Haines Show
Learn about the experiences that has helped shape the future of Digital Sponsorship Management and Trak Software
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Rolex Cleverly Dominates PGATour.com
Rolex deploys some creative digital assets with the PGA Tour on PGATour.com to reach a valuable sponsorship audience
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The World of OTT and How it Impacts Next-Gen Sponsorship
Where the world of OTT is heading and how it creates next-gen sponsorship opportunities by Trak Software
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UCLA Health Connects Fans to Healthcare Reality
UCLA Health and Lakers promote #TeamLA with their LA Lakers Partnership
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Fan Spotlights Break LS Tractor into College Sports
North Carolina State and University of North Carolina help LS Tractor reach college sports fans with Fan Spotlights
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What’s in a Name?
With Trak Software, you get tracking. Centralized. Configurable. Collaborative. Tracking.
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Qualtrics Captures the Depth of Jazz Fan Experience
Qualtrics and the Utah Jazz capture special moments in their Sponsorship of the Photo Experience
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New England Free Jacks - Welcome to Modern Partnership Management
New England Free Jacks choose Trak Software to boost corporate partnership revenue and improve efficiencies
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Super Bowl LV Experience gives Lowe's Rare On-Site Access
Trak Sponsorship Vault breaks down the Super Bowl 2021 Lowe's partnership
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A Spotlight on The Waste Management Phoenix Open
Trak Software Sponsorship Vault Breakdown - A Spotlight on The Waste Management Phoenix Open
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2020 Trak Customer Survey Results
2020 Trak User Survey Results that show customer satisfaction and impact of owning Trak's Sponsorship Management Platform
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Budweiser Teams with Nets to Celebrate BKLYN
Budweiser Teams with Brooklyn Nets to Celebrate BKLYN for this Trak Sponsorship Vault Breakdown
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The Simplicity of Product Placement with Cole Anthony
The Simplicity of Product Placement with Cole Anthony of the Orlando Magic - Sponsorship Breakdown by Trak Software
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Bojangles at UNC Basketball an Exploration of Longevity
The Bojangles and Tar Heels basketball sponsorship is a hit, here's why
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NBA All-Star Game Puts Real Meaning Behind Winning and Losing
NBA All-Star game sponsorship supports Thurgood Marshall College Fund and the United Negro College Fund.
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Trak Stars - Episode 1 - David Vedder
Trak Software sponsorship interview, Episode 1 with Hilary Goldberg and David Vedder
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Rocket Mortgage Breaks Ceiling on College Sports Naming Rights
Rocket Mortgage has become the presenting sponsor of Michigan State Men's Basketball.
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The Masters of Simplicity
IBM and AT&T receive on-site and digital presence. It's simple, subtle, and even minimalistic.
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LoanDepot Presents Opening Day Pick 'Em
The Official Mortgage Provider of Major League Baseball, loanDepot, harnessed the power of Opening Day, with a two week promotion leading up to the big day on April 1st.
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Qatar Airways Swoops in to Add Umbrella Approach to Sponsorship Portfolio
Euro 2020 and Qatar Airways as they reached an agreement this week to make Qatar Airways the official airline of the continent-wide tournament.
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UNC Launches Innovative Group Licensing Project with Alumni
The University of North Carolina has caught our attention with a first-of-its-kind group licensing program for its notable alumni, in conjunction with marketing and licensing agency, The Brandr Group.
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Trak-ing Potential: ‘GO’, The Suns Gorilla, Partners with Guest List
The mascot strikes a first-of-its-kind partnership meaning there are endless opportunities to activate
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Kia Uses NBA Playoffs to Springboard Rebrand
Kia Rebrands using the 2021 NBA Playoffs sponsorship
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2021 Trak Customer Survey Results
2021 Customer Survey Results after using Trak's Award Winning Sponsorship Management Platform
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Trak Stars - Episode 2 - Brooke Manning
Brooke Manning, Manager of Partnership Activation with the Denver Broncos used Trak throughout her career
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Back at the National Sports Forum & Better Than Ever
Trak was named the winner of the 2022 National Sports Forum (NSF) Tech Tank in Austin, Texas.
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Greenville Triumph SC on Playing Much Bigger via Trak Software’s Collaboration Service
Reigning USL League One Champions Integrate Trak Software Into Entire Partnership Portfolio
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Clear Bags Becoming a Fashion Statement at Texas and Beyond
Drive sponsorship revenue by utilizing clear bag policies - see University of Texas Sponsorship Example
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Trak keynotes the NFL Activation Summit in New Orleans
Trak keynotes the NFL Activation Summit in New Orleans
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7 Deadly Disparate Tools of Sponsorship
The tools that are killing your productivity in Sponsorship Management
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It's [almost] the end of the season; Did we activate everything? How to avoid poorly executed partnerships
The scary reality for most sponsorship marketers and how to avoid underperforming sponsorships
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Why Partners "Do Not Activate" every single asset
3 helpful tips to increase your chances of renewals and upsells and to make sure your partnership doesn't get left on the scrolls of 2023
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2023 National Sports Forum - #SponsorshipsWork & Trak’s Experience
Trak Software and the National Sports Forum - #SponsorshipsWork "Another National Sports Forum has wrapped up in rainy, cold Los Angeles."
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How We Know #Sponsorships work…and you can too
Every day we work with clients that are being challenged by their leadership to demonstrate that Sponsorships work.
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The 4 Key Ingredients to the Perfect Sponsorship Recap
If you have ever tried to build, deliver or defend a sponsorship, you know that the Sponsorship Recaps are how its success, failure and renewal is often determined.
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Trak is Giving Back Like Jack Would
In 2023, Trak started the first annual Jack Young Memorial NCAA Bracket Challenge with a portion of proceeds benefiting a charity of choice, which this year will be the Moffitt Cancer Center, the sum of which Trak will match as a company.
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