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Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.

6 Must-Have Tools for your Sponsorship Lab: To make sponsorships work for your company, you should think of yourself as a mad scientist, working with all types of chemicals and ingredients. Some of them will mix and create wonderful outcomes, beautiful art, and magnificent business results.

We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.

Every single day we spend time with our clients (either Agencies, Brands or Rights Holders in the Sports/Entertainment Industry) helping them maximize their sponsorship portfolio.

Caption Contest corporate sponsorship by Dunkin Donuts and the Chicago Bears - how and why it works and how you can recreate it.

Baltimore's Ravens Rise Program institutes new Virtual Huddle Sponsorship Activation

Northwestern Sports Properties by Learfield Sports deal with Dynegy to revive a worn out community court for their sponsorship deal, see description, announcement and pictures

We collect and catalog the sponsor activations for the 2020 NBA bubble

Learn about the experiences that has helped shape the future of Digital Sponsorship Management and Trak Software

Rolex deploys some creative digital assets with the PGA Tour on PGATour.com to reach a valuable sponsorship audience

Where the world of OTT is heading and how it creates next-gen sponsorship opportunities by Trak Software

UCLA Health and Lakers promote #TeamLA with their LA Lakers Partnership

North Carolina State and University of North Carolina help LS Tractor reach college sports fans with Fan Spotlights

With Trak Software, you get tracking. Centralized. Configurable. Collaborative. Tracking.

Qualtrics and the Utah Jazz capture special moments in their Sponsorship of the Photo Experience

New England Free Jacks choose Trak Software to boost corporate partnership revenue and improve efficiencies

Trak Sponsorship Vault breaks down the Super Bowl 2021 Lowe's partnership

Trak Software Sponsorship Vault Breakdown - A Spotlight on The Waste Management Phoenix Open

2020 Trak User Survey Results that show customer satisfaction and impact of owning Trak's Sponsorship Management Platform

Budweiser Teams with Brooklyn Nets to Celebrate BKLYN for this Trak Sponsorship Vault Breakdown

The Simplicity of Product Placement with Cole Anthony of the Orlando Magic - Sponsorship Breakdown by Trak Software

The Bojangles and Tar Heels basketball sponsorship is a hit, here's why

NBA All-Star game sponsorship supports Thurgood Marshall College Fund and the United Negro College Fund.

Trak Software sponsorship interview, Episode 1 with Hilary Goldberg and David Vedder

Rocket Mortgage has become the presenting sponsor of Michigan State Men's Basketball.

IBM and AT&T receive on-site and digital presence. It's simple, subtle, and even minimalistic.

The Official Mortgage Provider of Major League Baseball, loanDepot, harnessed the power of Opening Day, with a two week promotion leading up to the big day on April 1st.

Euro 2020 and Qatar Airways as they reached an agreement this week to make Qatar Airways the official airline of the continent-wide tournament.

The mascot strikes a first-of-its-kind partnership meaning there are endless opportunities to activate

The University of North Carolina has caught our attention with a first-of-its-kind group licensing program for its notable alumni, in conjunction with marketing and licensing agency, The Brandr Group.

Kia Rebrands using the 2021 NBA Playoffs sponsorship

2021 Customer Survey Results after using Trak's Award Winning Sponsorship Management Platform

Brooke Manning, Manager of Partnership Activation with the Denver Broncos used Trak throughout her career

Trak was named the winner of the 2022 National Sports Forum (NSF) Tech Tank in Austin, Texas.

Reigning USL League One Champions Integrate Trak Software Into Entire Partnership Portfolio

Drive sponsorship revenue by utilizing clear bag policies - see University of Texas Sponsorship Example

Trak keynotes the NFL Activation Summit in New Orleans

The tools that are killing your productivity in Sponsorship Management

The scary reality for most sponsorship marketers and how to avoid underperforming sponsorships

3 helpful tips to increase your chances of renewals and upsells and to make sure your partnership doesn't get left on the scrolls of 2023

Trak Software and the National Sports Forum - #SponsorshipsWork "Another National Sports Forum has wrapped up in rainy, cold Los Angeles."

Every day we work with clients that are being challenged by their leadership to demonstrate that Sponsorships work.

If you have ever tried to build, deliver or defend a sponsorship, you know that the Sponsorship Recaps are how its success, failure and renewal is often determined.

In 2023, Trak started the first annual Jack Young Memorial NCAA Bracket Challenge with a portion of proceeds benefiting a charity of choice, which this year will be the Moffitt Cancer Center, the sum of which Trak will match as a company.