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In the ever-evolving landscape of sponsorships, the traditional approach of offering Gold, Silver, and Bronze packages is facing a reckoning.

Negotiation is a critical skill in the world of sponsorship. Whether you're haggling over a a new partnership, hashing out asset or contract terms, or persuading a brand to buy your proposal, the ability to negotiate effectively can make or break your success in the industry.

12 proven skills to help you be a better sports marketer

Previously (see Sponsorship Management Playbook ), the concept of the Trak Superhero was introduced to the community. Trak’s new Superhero Explainer Video provides its video debut

The SEAT community got to experience Salt Lake City and some of the things that make the place special. Check out the Trak Happy Hour welcome from Gracies!

Sponsorship partner attrition refers to the situation where companies experience a loss or decline in their sponsorship partnerships over time. This can be detrimental to a company's marketing and brand-building efforts, as sponsorship partnerships often provide valuable exposure and opportunities to reach target audiences. To avoid sponsorship partner attrition, companies can consider the following strategies:

It is remarkable to hear prospective clients, agencies, brands and rights holders express frustration or even disappointment with the results of their sponsorship portfolio, but are so easily convinced that “next year” will finally be the year that their destiny will change.

For the first three decades of sponsorship, broadcast television and the assets that came with it were the most coveted.....

Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.

If you have ever tried to build, deliver or defend a sponsorship, you know that the Sponsorship Recaps are how its success, failure and renewal is often determined.

We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.

In 2023, Trak started the first annual Jack Young Memorial NCAA Bracket Challenge with a portion of proceeds benefiting a charity of choice, which this year will be the Moffitt Cancer Center, the sum of which Trak will match as a company.

Every single day we spend time with our clients (either Agencies, Brands or Rights Holders in the Sports/Entertainment Industry) helping them maximize their sponsorship portfolio.

3 helpful tips to increase your chances of renewals and upsells and to make sure your partnership doesn't get left on the scrolls of 2023

Trak Software and the National Sports Forum - #SponsorshipsWork "Another National Sports Forum has wrapped up in rainy, cold Los Angeles."

Every day we work with clients that are being challenged by their leadership to demonstrate that Sponsorships work.

Trak Software Explained in 93 seconds

The scary reality for most sponsorship marketers and how to avoid underperforming sponsorships

The tools that are killing your productivity in Sponsorship Management

Trak keynotes the NFL Activation Summit in New Orleans

Trak was named the winner of the 2022 National Sports Forum (NSF) Tech Tank in Austin, Texas.

2021 Customer Survey Results after using Trak's Award Winning Sponsorship Management Platform

Drive sponsorship revenue by utilizing clear bag policies - see University of Texas Sponsorship Example

Reigning USL League One Champions Integrate Trak Software Into Entire Partnership Portfolio

Brooke Manning, Manager of Partnership Activation with the Denver Broncos used Trak throughout her career

Kia Rebrands using the 2021 NBA Playoffs sponsorship

The mascot strikes a first-of-its-kind partnership meaning there are endless opportunities to activate

Rocket Mortgage has become the presenting sponsor of Michigan State Men's Basketball.

The University of North Carolina has caught our attention with a first-of-its-kind group licensing program for its notable alumni, in conjunction with marketing and licensing agency, The Brandr Group.

IBM and AT&T receive on-site and digital presence. It's simple, subtle, and even minimalistic.

The Official Mortgage Provider of Major League Baseball, loanDepot, harnessed the power of Opening Day, with a two week promotion leading up to the big day on April 1st.

Trak Software sponsorship interview, Episode 1 with Hilary Goldberg and David Vedder

Where the world of OTT is heading and how it creates next-gen sponsorship opportunities by Trak Software

NBA All-Star game sponsorship supports Thurgood Marshall College Fund and the United Negro College Fund.

Euro 2020 and Qatar Airways as they reached an agreement this week to make Qatar Airways the official airline of the continent-wide tournament.

Budweiser Teams with Brooklyn Nets to Celebrate BKLYN for this Trak Sponsorship Vault Breakdown

Trak Software Sponsorship Vault Breakdown - A Spotlight on The Waste Management Phoenix Open

The Simplicity of Product Placement with Cole Anthony of the Orlando Magic - Sponsorship Breakdown by Trak Software

2020 Trak User Survey Results that show customer satisfaction and impact of owning Trak's Sponsorship Management Platform

New England Free Jacks choose Trak Software to boost corporate partnership revenue and improve efficiencies

Trak Sponsorship Vault breaks down the Super Bowl 2021 Lowe's partnership

Qualtrics and the Utah Jazz capture special moments in their Sponsorship of the Photo Experience

The Bojangles and Tar Heels basketball sponsorship is a hit, here's why

With Trak Software, you get tracking. Centralized. Configurable. Collaborative. Tracking.

North Carolina State and University of North Carolina help LS Tractor reach college sports fans with Fan Spotlights

Rolex deploys some creative digital assets with the PGA Tour on PGATour.com to reach a valuable sponsorship audience

UCLA Health and Lakers promote #TeamLA with their LA Lakers Partnership

Learn about the experiences that has helped shape the future of Digital Sponsorship Management and Trak Software

We collect and catalog the sponsor activations for the 2020 NBA bubble

Baltimore's Ravens Rise Program institutes new Virtual Huddle Sponsorship Activation

Northwestern Sports Properties by Learfield Sports deal with Dynegy to revive a worn out community court for their sponsorship deal, see description, announcement and pictures

Caption Contest corporate sponsorship by Dunkin Donuts and the Chicago Bears - how and why it works and how you can recreate it.

how your company can make sponsorship work in a down economy no matter its impacting your company or the customers you are trying to influence through sponsorship.

6 Must-Have Tools for your Sponsorship Lab: To make sponsorships work for your company, you should think of yourself as a mad scientist, working with all types of chemicals and ingredients. Some of them will mix and create wonderful outcomes, beautiful art, and magnificent business results.