Trak CRO Charles Reynolds visits with Andrew on the Andrew Haines Show
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Trak
October 16, 2020
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5 min read
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Trak co-founder and CRO Charles (Chip) Reynolds joined the Andrew Haines Show to speak to his academic, sports marketing and business background and how it’s he has helped foster the growth of Trak Software as a best-practice in the sponsorship/account management space.
Take a listen to Reynolds’ take on the advantage that Trak offers marketers in helping them migrate operations to the cloud, giving back and his advice for those looking for a route into the industries and how to stand out amongst peers.
Highlights:
1:23 - Sportsbiz focus early on
5:00 - Start of career in sports to an NBA record campaign
6:35 - Mark Cuban call-out
12:30 - Transition from team side to Trak
16:40 - Memphis Grizzlies took that 1st shot and won with Trak
17:25 - What is Trak and who it is for
22:00 - Benefits of Trak as “sponsorship insurance mechanism”
26:30 - Pandemic focuses and Denver Broncos win
28:50 - Open api, CRM, SSB partnership & other integrations
29:50 - Love/hate relationship with Duke but all “big blue” for Michigan
33:30 - Work with colleges and universities including the legendary 2019-2020 Dayton Flyers
34:30 - Consulting angle for management of portfolio, collegiate or otherwise
36:20 - Positioned to help as many as possible collaborate better as a team extension that brings best-practices in to foster new hero stories
