If you’ve been with us for a while, you know we’re always moving forward. Trak Software has grown significantly — not just in the number of teams we serve, but in the depth of what we offer and the impact we help our customers create.

Today, we’re rolling out a new look. It’s not just about design. It’s about better reflecting who we are, how far we’ve come, and the direction we’re heading.

Evolving with Our Customers

We started Trak with a simple idea: help teams organize their sponsorship assets in one place. Over time, we’ve grown into a platform that supports everything from planning and approvals to reporting and measurement.

Now, the teams we serve rely on Trak to do much more than keep track of assets. They use it to bring people together, align strategies, and execute with precision across complex partnerships. What we’ve built is not just a tool. It’s a system that helps top brands deliver real, measurable outcomes.

That growth has shaped us. It’s made us sharper, faster, and more intentional. And now, it’s reshaping how we present ourselves too.

A More Personal Touch

One of the most meaningful changes in our updated logo is the shift to a cursive font. We chose it intentionally, not just for style, but for what it represents.

It feels like a signature... personal, human, and expressive. And that’s exactly how we want our customers to feel. This is our way of putting our name behind every relationship we support and every brand experience we help activate.

It’s a quiet but powerful reflection of how we work: with care, clarity, and a commitment to building real partnerships. Trak has always been about more than software. This choice signals our dedication to personalized service and a customer-first approach in everything we do.

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Why We Changed

We’ve also removed the checkmark from our logo. Trak is no longer just about completing tasks. Partnership work is dynamic and creative. It’s about relationships, moments, and outcomes — not just lists and deadlines.

The updated look reflects that. It’s more fluid, more expressive, and more aligned with the real work our users are doing every day. It captures the movement we see in our customers and the energy they bring to everything they manage through Trak.

You’ll notice a new color as well. We wanted something more vivid and confident. The previous tone reflected where we started steady and functional. The new one reflects where we are now — ambitious, energized, and focused on the future.

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Focused on Being the Best in Sponsorship Management

This update also comes with a renewed focus. Our goal is simple. We want to be the best platform in the world for sponsorship management.

That means making it easier for teams to stay organized, aligned, and on track. It means supporting every part of the process, from strategy and negotiation to execution and reporting. And it means giving brands, agencies, and rights holders a shared space to move faster and smarter together.

We’re not here to check boxes. We’re here to help our users do their best work, build stronger partnerships, and show the results.

What’s Ahead

The new look is now live across our website and product. But the real change is in the work we’re doing every day to keep improving the platform.

We’re investing in better workflows, more automation, deeper insights, and a more intuitive experience across the board. Everything we’re building is focused on making your job easier and helping you move with more clarity and confidence.

Thank you for being part of the journey. We’re proud of how far we’ve come and excited for what’s next.

The best partnerships are just getting started. So are we.

— The Trak Software Team

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