Slack, email, text messages, and cloud folders. These are the digital “tools” most sponsorship teams use daily. Unfortunately, these tools were never built for managing sponsorships—and they’re costing you time, accuracy, and peace of mind.

Sponsorship management requires clear accountability and timely execution. You need to know which assets are due, who’s responsible for each one, and whether it’s been delivered. When communication is spread across Slack threads, email chains, and side conversations, things inevitably fall through the cracks.

Slack is great for quick updates—but it’s not searchable in a structured way. Important deliverables get buried under GIFs and casual banter. Email is even worse: CCs, BCCs, and reply-all chains turn even basic requests into needle-in-a-haystack hunts. Neither tool tracks deadlines or alerts you when a deliverable is overdue.

And don’t forget about files. Logos live in Drive, contracts live in Dropbox, and event assets are somewhere on someone’s desktop. Before long, you’re wasting more time looking for information than managing the partnership itself.

Trak eliminates this chaos by unifying your sponsorship operations. Every asset, deadline, and conversation lives in one platform—designed specifically for sponsorships. Assign tasks, track progress, and ensure nothing slips through the cracks.

You don’t need more communication tools. You need a single source of truth.