Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.

6 Must-Have Tools for your Sponsorship Lab: To make sponsorships work for your company, you should think of yourself as a mad scientist, working with all types of chemicals and ingredients. Some of them will mix and create wonderful outcomes, beautiful art, and magnificent business results.

We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.