This is part of our NBA Bubble Sponsor Watch Series, see more right on our blog at Trak.io
For those who know me, you know I’m a devout follower of Michigan football going back to my days in the dorms with the team, sidelines with ESPN/ABC Sports and as a Manager and practice QB for defensive backs and offensive line.
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We’re thrilled to share that Trak Software has been selected by Coca-Cola to streamline their sponsorship management.
When it comes to managing sponsorships, negotiation is often treated as a win-lose situation. But if there's one powerful takeaway from Chris Voss's book Never Split the Difference, it's this: negotiation is more about understanding than compromise. At the heart of this approach is tactical empathy.
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