From the Gridiron to Honky-Tonk: Highlights from the NFL Activation Summit in Music City

Cameron Oliver
April 30, 2024
5 min read
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Looking back on our time at the NFL Activation Summit, I can't help but feel a sense of gratitude for being part of such an amazing event for the third year running.

It's crazy how each year just seems to top the last, and I'm so glad we were invited to be a part of it again.

The way it's organized is legit impressive, and it's hands down one of the smoothest events we've attended all year.

But you know what rally makes it unique?

The people.

The energy in the stadium clubs, with everyone showcasing successes and best practices, sharing insights for the league to keep improving and setting the bar in sponsorship.

The highlight for us was hosting three peer session focus groups.

Our customers got a chance to bounce ideas off their fellow league colleagues and brainstorm everything from Trak best practices to sponsorship strategies.

The intimate group was able to share the successes and struggles they all face in managing multi-million dollar sponsorship relationships.

Some discussions that we had:

  1. How do you create enough information to be valuable to brand clients?
  2. How do you increase adoption from clients and agencies?
  3. How do you get partners in the system and when should you do it?
  4. What were some roadblocks for introducing clients?

It was like a masterclass in 'World-Class sponsorship Management',

I hope our customers went away with some inspiration to last till next year's summit.

And can we talk about Nashville for a sec?

From the live music on Broadway to the killer BBQ joints, Music City had us living our best lives.

Big shoutout to the Tennessee Titans for being such rad hosts and showing us some serious hospitality. Y'all made us feel right at home, and we can't thank you enough.

The NFL Activation Summit isn't just an event—it's an experience. Here's to many more years of epic collaborations, more Trak users sharing stories, and maybe a few more rounds of karaoke on Broadway.

Until next time, Nashville!


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