Negotiation is a critical skill in the world of sponsorship. Whether you're haggling over a a new partnership, hashing out asset or contract terms, or persuading a brand to buy your proposal, the ability to negotiate effectively can make or break your success in the industry.

Previously (see Sponsorship Management Playbook ), the concept of the Trak Superhero was introduced to the community. Trak’s new Superhero Explainer Video provides its video debut

The SEAT community got to experience Salt Lake City and some of the things that make the place special. Check out the Trak Happy Hour welcome from Gracies!