The Ritz-Carlton in Chicago was buzzing with energy as marketers gathered for this year’s Brand Innovation Summit — and the newly rebranded (and proudly purple) Trak team was all in.

Cameron Oliver, Chip Reynolds, and Susie Stenard represented us onsite, while Jermaine Davis tuned in remotely. Across sessions, sidebars, and social hours, one theme was clear: brands and properties alike are hungry for smarter, more efficient sponsorships — exactly what Trak delivers.

Here’s what stood out to Chip:

🧠 “Don’t Hit Send Without Thinking About the Brand”

– Elizabeth Brady, CMO, Allstate

One of the most echoed insights. Proposals often go out without real brand alignment — a miss that Trak helps fix by giving both sides shared visibility into goals, assets, and execution.

⚡ Speed Is Everything

AI is evolving every two weeks — and sponsorship needs to keep pace. Static spreadsheets and scattered workflows can’t cut it. Trak ensures that everyone is working from the same playbook in real time.

🏟️ Tech-Enhanced Experiences, Human-Limited Staff

From Monumental Sports & Entertainment / MedStar Arena’s digital memorial and new memorabilia auctions, to tight staffing across venues, properties are being pushed to integrate tech without expanding headcount. Trak acts as your digital team extension, streamlining fulfillment and reporting.

💳 Premium Assets, Tight Budgets

From Ryder Cup activations to ultra-high-net-worth KPIs, brands like Discover are navigating complex goals with limited spend. Trak helps manage the slicing — without losing sight of the whole.

👟 Women’s Sports Are a Sleeping Giant

B1G leaders highlighted the surging interest in volleyball and women’s basketball (hello, 93K fans in Nebraska). Trak gives these emerging platforms the same structure and insights as top-tier properties.

🧠 Own the Moment in the Mind

– Jeff, CAA

What are you really owning in the consumer’s mind? Trak helps connect storytelling with deliverables so sponsorships aren’t just seen — they’re felt and remembered. Agency owners can also step in directly to own the process with Trak too, which has generated some buzz.

🥂 Celebrating Partnerships IRL

We capped it off by celebrating our new partnership with Notre Dame Athletics at the Legends’ Happy Hour — a great reminder that Trak isn’t just software; it’s a platform powering real, measurable partnership success while enhancing relationships. 

If you’re working to modernize your sponsorship operation — from pitch to recap — let’s talk.
Trak is here to help you deliver smarter sponsorships, and bigger returns.

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