We are often asked what is the best thing about Trak Software. In this video featuring Trak CRO, Charles “Chip” Reynolds and Ilitch Sports & Entertainment’s Zack Carter, Director of Sponsorship Activation, we are reminded throughout about how Digital Sponsorship Management (built by Trak Software) was and is the gift that keeps giving both internally and externally.
Zack has been an active player and lead the implementation of Trak Software at ISE. After four years of building out a merged entity that includes the Detroit RedWings, Detroit Tigers and 313 Presents (the Entertainment Arm that includes all concerts & events at both venues and the Fox Theater). In addition, the organization is divided into Sales, Solutions (that are serving across the enterprise) and Activation (broken down by RedWings, Tigers and 313 Presents) teams.
This structure has had its challenges but it has been the use of Trak Software that have helped ISE reshape and structure to iron out friction points inherent in “status quo sponsorship” and here are some cited highlights:
Efficiencies Impact #1: 40% of IS&E Partners assets are across the enterprise
Efficiencies Impact #2: Internal & External Personnel Status & Job Completion
Efficiencies Impact #3: Trak is seamless connected to their CRM Database
Efficiencies Impact #4: Creative Deadlines, Submissions, Approvals, Performance & Recaps
Efficiencies Impact #5: Transformative Client Experience
This 1+ hour video touches on several key things that make Trak Software an invaluable tool for managing their entire Sponsorship Marketing Portfolio and doing much more as a result.