Activation shouldn’t feel like a fire drill.

In this webinar, we’re bringing together sponsorship operators from college, minor league, and pro sports to share what actually works when it comes to planning, executing, and measuring sponsorship activations—without the last-minute scramble.

You’ll hear real-world approaches to:

• Building activation plans that run smoothly from sold → delivered → recapped
• Aligning internal teams (partnerships, creative, ops, digital, PR, and more)
• Setting sponsor expectations and reducing back-and-forth
• Executing on event day with fewer surprises
• Proving value with recaps and reporting partners care about
• Lessons learned from activations that didn’t go as planned—and what teams changed after

Panelists

Paige Ricketts — Wyoming Cowboys

Heather Hill — Durham Bulls

Maggie Drysh — St. Louis Blues

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