SALT LAKE CITY, UT, Sept. 17, 2024 – Trak Software is proud to announce its partnership with The Coca-Cola Company (TCCC) to streamline the management of its Tier 1 sponsorships in North America. Coca-Cola will leverage Trak’s advanced Sponsorship Asset Management (SAM) platform to manage workflows, streamline collaboration, and maximize sponsorship value across rights holders, agencies, and bottlers.
Coca-Cola’s decision to work with Trak Software was driven by the need for consolidation and simplification of its sponsorship management processes. Having witnessed the platform's success with corporate partnership teams such as the Seattle Seahawks and Baltimore Ravens, Coca-Cola saw an opportunity to streamline workflows and maximize its sponsorship efforts.
“The Trak team is thrilled to welcome Coca-Cola to our growing client list. We’re excited to help a global leader in sponsorships save time, eliminate complexity, and justify its investments across North America.”
Since its founding in 2015, Trak Software has become an industry leader in sponsorship asset management, helping clients improve partner relationships and reduce time spent on administrative tasks. Nearly 100% of Trak users report delivering more value to partners, with an average of 47% time savings per user thanks to task automation and communication tools.
Trak’s client roster includes leading brands across industries, including
“We’ve been in the trenches ourselves, managing sponsorships with spreadsheets and fragmented systems. With Trak, we’ve redefined how sponsorships are managed, helping brands like Coca-Cola breakdown silos and enhance collaboration.”
For press inquiries, contact:
Ben Fjare, Director of Marketing
ben@trak.io
