America First Credit Union (AFCU) needed a better way to manage its growing roster of sponsorships and brand partnerships. From onboarding to activation to post-campaign evaluation, the team wanted a solution that could do more than just organize—it needed to optimize.

With Trak, AFCU now manages every partnership in one place, gaining real-time visibility into every deal, asset, deadline, and deliverable. This centralized approach ensures both AFCU and its partners are always aligned—from initial signing through performance analysis.

Trak’s platform empowers the AFCU team to focus on what matters most: strategic work, meaningful engagement, and ROI. Whether working from a desktop or on the go, the team can access and update partnership info, respond to requests, and evaluate impact with intuitive partner scorecards.

Even better, Trak creates a shared space where partners also gain access to real-time data, assets, and scorecards—fostering more transparency, collaboration, and creativity.

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Key Outcomes

Real-Time Partnership Visibility
Complete oversight into all partner activity, assets, and obligations—at any time.

More Time for Strategic Work
Automation and organization free up the team to focus on big-picture initiatives.

Smarter Partnership Evaluation
Partner scorecards make it easy to measure what’s working—and what’s not.

Mutual Value for All Stakeholders
Partners benefit from the same visibility and access, leading to stronger collaboration.

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