Mission Control for Sponsorship Management

Trak helps brands, agencies, and properties centralize and automate their corporate sponsorship workflows to save time and maximize ROI.

Trusted by thousands of users worldwide including:

Ditch the Spreadsheets and Simplify Sponsorship Management

For years sponsorship management meant old systems and spreadsheets. As the volume of sponsorable assets has grown, along with expectations of sponsors to show ROI and proof of performance on an ongoing basis, activation managers need a way to ensure all tasks are communicated and completed without being able to add more hours to their day.

We built Trak with a simple goal in mind: to give you one place to manage all of your assets and track them from contract signing through execution. Whether you are a brand, agency, or property, being able to see and manage everything in one spot is crucial to ensuring everyone’s expectations are met.  With Trak, every part of the sponsorship management process happens in one place.

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For Brands and Agencies

Streamline Communications, Save Time, and Create Accountability

Sports sponsorships can be a valuable part of your marketing mix, but only if the assets are fully utilized and contain the right messages for the target audience. With Trak, you can take control of your sponsorship elements to ensure you maximize the return on your investment.

Some of the benefits you will enjoy as a brand or agency include:

  • One central location to view and manage all of your assets
  • Collaboration and communication both internally and externally to share the most up to date creative
  • More frequent view into performance, allowing you to be proactive in adjusting messaging and utilization throughout the season
  • Ability to compare sponsorships across multiple properties
  • Time savings from eliminating: spreadsheets, unnecessary status meetings, and duplicate reporting
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For Properties

Create Efficiencies and Exceed Sponsor Expectations

Activation managers have a lot on their plate… keeping up with multiple sponsor contracts, fulfilling all of the assets for each sponsor, trafficking the right creative, communicating with internal teams, and showing the sponsor that they got what they paid for.  As a result, often they spend more time addressing problems than capitalizing on opportunities for both the property and the sponsors. 

Some of the benefits properties will enjoy with Trak include:

  • No more digging through emails or spreadsheets for upcoming (or missed) deadlines and creative
  • More time spent working with sponsors to better utilize their assets and less time just making sure the box is checked
  • Sponsor attrition insurance:  Create more satisfied sponsors who are more likely to renew
  • Proposal building and tracking to maximize both the value and utilization of available property assets
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Trak has increased the engagement with our partners allowing us to spend more time throughout the year on conversations about strategy, partnership maximization and ROI, instead of version wrangling and status meetings…Trak is the best thing to ever happen to our department.”

Kate Kasabula, one of Trak's users.

Kate Kasabula

Vice President, Client Services at Baltimore Ravens

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